Fits Right Coach
Understand and act
Bring the user's context together, explain recommendations and help apply confirmed changes in the app or on WhatsApp.
About Fits Right
The right plan should fit the person.
Fits Right brings training, nutrition, activity, goals and body progress into one connected coaching relationship. Start with the information you already have, then add devices or an optional body scan when they can make the picture clearer.
The connected system
Clear areas, joined by Fits Right Coach.
Each part has a simple purpose, but the user should experience one plan and one continuous relationship—not a collection of separate trackers.
Fits Right Fitness
Train with purpose
Build programmes, plan sessions, log performance and make progression visible and explainable.
Fits Right Nutrition
Make food practical
Set understandable targets, log food flexibly, plan meals and make the next choice clearer.
Fits Right Scan
Add deeper insight
Use an optional 3D scan for measurements, a visual baseline and progress comparisons beyond body weight.
Fits Right Shop
Build towards better fit
Our future retail experience, dependent on stronger supplier, retailer and size-guide foundations.
How we build
Useful, explainable and controlled.
Health, measurement and progress data are sensitive. Fits Right is designed around clear purpose, understandable recommendations and user control.
Connected by designA confirmed change should remain consistent across the coach, dashboard and related tools.
Explain the recommendationPeople and organisations should understand why a target, size or insight was produced.
Consent before consequenceUncertain or meaningful actions should be proposed clearly before they are saved.
Separate identity from insightCommercial analytics use aggregate evidence and permissioned access boundaries.
